12/6/2023 0 Comments Growth hacking toolsThe trick is that both the ebook and/or webinar have to be truly unique, resourceful, and be aligned with your lead generation strategy from a content marketing perspective. These lead magnets themselves obviously help you grow your list and engage with your community, but they also give you something to talk about repeatedly in social media to help convert your social media fans into customers by working them through your funnel where you can contact them through your list at a later date. One of the easiest - and still most beneficial content marketing tactics - is in the form of a lead magnet, specifically a resourceful ebook or webinar. Twitter: media represents the convergence of communication and information, so you have to have something to talk about in order to generate any growth.
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